“SEO stands for Search Engine Optimization. It is the process of getting “”organic”” or “”free”” traffic to your website through search engines. It helps to improve quality and quantity of traffic on your website. SEO is mainly divided into 2 types : On-page SEO and Off-page SEO.
In On-page SEO, you need to focus on optimizing your website by considering Google’s ranking factors. The off-page SEO is about generating quality backlinks for your websites through different channels.
The basic steps to optimize your website include :
- Keyword research
- Competitor analysis
- Keyword Mapping
- On-page optimization
- Content creation
- Content promotion
- Tracking performance of SEO campaign”